Making our ident

We created our ident using photoshop and we created a few ideas.

Our first idea was to decide on a title. We thought of a few impact words such as grenade or explosive studio but we also looked at words in another language. After some debate we settled on Sonunda, which means the end in Turkish. I thought this would be ironic because of the cyclical nature of our film which begins near the end.

Ideas

We had two ideas, one for explosive studios and one for Sonunda.

The explosive studios logo looked pretty good with the world made up as a grenade with a hand around it. From our analysis of idents I thought this showed how the company was taking the world in its hand and making it hitting it with a bang. This is a strong ident but we didn't feel that it fits with the more elegant style of our work.

I thought that Sonunda was a much more impressive logo. This time it included Atlas proudly holding up the world whilst standing among the clouds. This image can be likened to Lionsgate with the clouds and it gives the feeling of being on top of the world.

This is our final design that we used in our final product, it really goes well with the simple, elegant nature of our video but it also works well with the majestic soundtrack we laid it over giving it a great feeling of power.