Analysing Idents
Every company that makes or produces film has there own company ident wether they are a major company or an independent company. Companies tend to use strong, recognisable, powerful symbols in their idents.
For example Universal which uses the world as its ident which shows how big the companies is and how they are attempting to dominant the world by putting their stamp across it. This shows their dominance and power over the media of the world with their ties to NBC and the other company links through their distribution arm. Universal are one of the biggest movie companies in the world and are one of the top six and has various subsiduries and comes under NBC Universal. It is the 4th oldest production company in world just ahead of Paramount but behind Pathe, Nordisk and Gaumont. Some of Universals biggest hits are E.T., Jurrasic Park and Jaws.
The ident for Lionsgate is simplistic in style but has a set of gears in a door working which adds to the effect and enormity that the company is trying to achieve. This door and gears symbol shows how the smaller things make the bigger things work even when we cannot see it. The gate opening and the light coming out revealing the clouds above is very similar to the idea of 'going towards the light' and heaven which sets Lionsgate on a different level to the rest of the companies that attempt to stamp their logo across the world, Lionsgate seem to do it effortlessly as if they have been there the whole time. Lionsgate is the most commercially successful independent film company and is the sixth most profitable movie studio. Lionsgate is a relatively young company being founded in 1997 but it was only in 2000 when they had their first box office hit which was American Psycho. This led to a trend of films to controversial for Americas major studios. They have also produced film such as The Hunger Games, which was the highest grossing film of 2012, Fahrenheit 9/11 and The Expendables. However Lionsgate also take on smaller projects because of the revenue of the bigger films for example Cabin in the Woods was produced around 2009 but could not be released until 2012 because Lionsgate needed the safety of The Hunger Games to take the risk of releasing Cabin in the Woods even though it stared Chris Hemsworth and Sigourney Weaver in it. Cabin in the Woods paid off and made $43,533.045 at box office.
